Inside iA

Practical. Strategic. Human.

We started iA to close the gap between AI's potential and the practical reality of making it work inside a business.

01 Why we started iA

No business should be left behind.

We saw the same pattern again and again.

Brilliant businesses watching from the sidelines whilst their competitors raced ahead with AI. Marketing teams creating content the hard way whilst others automated in minutes. Leaders paralysed by options, defaulting to inaction.

Every day businesses delay AI adoption, they fall further behind. Not because they lack capability—but because they lack a clear path forward. They are drowning in noise, stuck in pilot mode, waiting for the “perfect” solution whilst their market share quietly erodes.

Here at iA we are on a mission to close this gap. We believe every business deserves to benefit from AI—not in some distant future, but starting next week. That is why we focus on intelligent acceleration: aligning your business goals with the right AI approach, ensuring your people, processes, and tools actually work together.

Because staying competitive is not optional anymore. Practical. Strategic. Human. That is how we make AI work for everyone.

02 The people behind iA

Agis & Celia.

Two complementary disciplines—AI and strategic marketing—working together to make adoption useful, responsible and commercially relevant.

Agis Georgiou

Co-founder · AI Expert & Data Scientist

Agis Georgiou is an AI Expert and Data Scientist with 10 years of experience in harnessing advanced analytics, machine learning, and AI to uncover insights, predict trends, and inform strategic decisions.

With a proven track record in developing scalable AI solutions across different sectors, Agis is committed to making a significant business impact through strategic innovation.

Agis holds a masters degree from Eindhoven University of Technology, Netherlands. Agis lives in Athens.

Celia Rizothanasi

Co-founder · Fellow CIM & Chartered Marketer

Celia Rizothanasi is a Fellow CIM and a Chartered Marketer with 20 years of experience in strategic marketing specialising in digital marketing and communications.

As an early adopter of GenAI for marketing, Celia qualified as a certified AI trainer and has been enabling small businesses to adopt the new technology responsibly.

Celia holds a masters degree from UCL, London and a number of digital marketing and social media certifications. Celia lives in South West London.

03 What guides us

How we make AI work.

Strategic Focus

We align AI with the goals that matter, so every move has a clear reason behind it.

Skilled Teams

We build capability and confidence, giving people the understanding to use AI well.

Practical Integration

We embed useful AI into real workflows, processes and tools—not isolated experiments.

Smart Wins

We find high-value opportunities that build momentum and create a foundation for more.

Human Advantage

We use AI to extend human judgement, creativity and expertise—not diminish it.